During my Fall semester of my senior year I created a campaign for my Senior Capstone. The brand my group chose to work with was Huy Fong Sriracha. Together, we developed a creative campaign over the course of four months. The campaign included print ads, OOH ads, social media ads, a viral video, a TV commercial, guerrilla marketing, and product placement. This experience taught me the importance of collaborating with others and gave me a taste of what the work field will be like after college!